Taking client understanding to the subsequent stage to streamline processes for the catering business.

Maxwell Harding has at all times been a agency believer in making methods work smoother. Creating Dynamify has achieved simply that for the catering business throughout forecasting, stock and decreasing waste for companies.

Dynamify software program’s AI capabilities captures and shops helpful insights into buyer behaviours, together with predictions of every buyer’s lifetime worth, utilizing machine studying. It additionally permits for nicely thought out, but simply executed focused advertising campaigns. Maxwell shares his Secrets and techniques of Success with Enterprise Issues.

How does Dynamify work?

Dynamify supplies an entire digital ordering platform, white-labelled by contact caterers who use the software program of their ‘off-the-high-street’ eating places. Our know-how makes it straightforward for patrons to browse menus, customise meal choices, view allergens, order, pre-pay, and schedule contactless assortment occasions. It’s a plug-and-play answer that’s bespoke to every shopper, white labelled, the distinctive client-branded app permits customers to earn loyalty factors, obtain unique provides and declare reductions. 

What kind of companies do you’re employed with?

We work with world contact caterers, together with the likes of Sodexo, Elior, Atalian, Collect & Collect, Bartlett Mitchell, Vacherin, The Good Consuming Firm, Foodee, Baxter Storey and Fooditude. Our purchasers service tons of of ‘off-the-high-street’ eating places throughout eight international locations. 

They’ve rolled out Dynamify’s know-how into places of work and manufacturing websites, faculties and universities, venues and stadiums, airport lounges and hospitals, in addition to to a number of the large pharma firms concerned in creating the Covid-19 vaccines. This summer season, we launched our QR code know-how in Virgin Atlantic’s Clubhouse Lounge at Heathrow Airport.

What drawback does Dynamify clear up? 

For customers, it saves time; with the pre-order and pay options the Dynamify app sometimes reduces checkout wait occasions by 95 per cent, so employees can reclaim their lunch breaks. 

For purchasers, Dynamify captures and analyses knowledge in a method operators simply can’t; the software program’s dashboard solves challenges confronted by each catering operations groups and back-office customers, who can use the huge client knowledge accessible for enterprise intelligence. 

The software program helps to make catering operations safer for everybody, by reducing down on touchpoints, eliminating queues and inspiring social distancing. We’ve heard from purchasers  that the app has resulted in a extra assured return to the workplace and onsite catering amenities.

What’s your USP? 

Dynamify is on the forefront of digitising the £220bn catering business – the place lower than one per cent of transactions presently happen on-line. Our seamless, contactless ordering and fee platform is handy, secure and cost-efficient. The plug-and-play setup means companies can digitise in as little as 24 hours; operators merely swap on, connect with Wi-Fi and begin taking orders. It additionally requires zero coaching – it’s that person pleasant. 

What are your organization values? Have you ever ever had them challenged and if that’s the case how have you ever handled it?

We’re customer-obsessed and relentlessly hardworking, agile and modern. We at all times put the client journey first, which suggests altering and adapting to an evolving business, and much more quickly evolving client demand. 

We’re coping with an business that has been slower to adapt than the excessive avenue, whether or not as a consequence of misconceptions about value, problem or client expectations. However the world pandemic has accelerated change, and we’re seeing an increasing number of catering firms speak in confidence to new methods of serving their clients. We have now a hardworking workforce who’re pioneers in serving to our purchasers take the leap into what is likely to be the unknown for them and digitise.

How do you make sure that you recruit a workforce that displays your organization values?

We’re at all times looking out for good, hardworking, success-hungry people.

Are you cheerful to supply a hybrid working mannequin of house/workplace post-covid?

Sure, completely. We’re a digitally-minded start-up and anybody on the workforce simply wants a laptop computer and a superb connection to do their job. We had the instruments in place for distant working earlier than the pandemic hit, so fortunately it wasn’t a tradition shock for us. And in that respect, we have been fortunate that Covid had little impression on our enterprise. After all, it’s good for folks to socialize as soon as per week or so, however that doesn’t must be within the workplace. And so far as our purchasers are involved, we’re at all times available, regardless of the place we’re working from.

Do you may have any ideas for managing suppliers and clients successfully?

Our shopper relationships are constructed on profitable, long-term win-win partnerships. That you must work arduous to grasp your buyer’s priorities, their ache factors and their finish objective – after which you possibly can tackle them, construct one thing they actually need. We offer worth to our shopper’s clients, streamline our shopper’s providers and drive extra enterprise for them, and in flip for us. 

Any finance or cash-flow ideas for brand spanking new companies beginning out?

Actually scrutinise your spending – ask your self what’s important, and what return you’re more likely to see on any cash that goes out. It’s a good suggestion to begin small and make investments your money and time in honing one thing folks will really need. A flowery workplace isn’t important. 

In case you may ask one factor of the federal government to alter for companies what wouldn’t it be? 

Educating entrepreneurship in faculties is the one method to put together our children for the uncertainty of the longer term. Expertise corresponding to problem-solving, teamwork and empathy are simply as necessary as maths or English, if we wish future enterprise leaders to deal with a number of the most urgent points we’re going through as we speak. Know-how, and AI specifically, will make many roles redundant, and we’ll want extra entrepreneurs to foster innovation. 

What’s your angle in direction of your rivals?

We hold observe of our rivals, however our focus is at all times on our clients and the way we are able to make issues simpler or higher for them. 

Any ideas on the way forward for your organization and your desires?

Our goal is evident and easy – to maximise the impression of our know-how by getting it into the fingers of as many individuals as doable. The worldwide pandemic pushed caterers to embrace digital developments and in only one yr, we witnessed an uptake and implementation of digital ordering know-how that we had beforehand projected to take 5 years. 

Dynamify is now servicing over 500 eating places in eight international locations world wide and gross transaction worth processed by way of the platform has grown twentyfold through the pandemic. However we all know that there’s a lot extra scope for digitising the contract catering business. 


Cherry Martin

Cherry is Affiliate Editor of Enterprise Issues with accountability for planning and writing future options, interviews and extra in-depth items for what’s now the UK’s largest print and on-line supply of present enterprise information.