Crypto fan and McLaren Racing F1 driver Daniel Ricciardo has partnered with main crypto change OKX, Coin Journal discovered from a press release. Below the multiyear partnership, he’ll function OKX’s ambassador within the 22/23 racing season.
International marketing campaign and design collaboration
Ricciardo has entered his second yr at McLaren and eleventh season in Formulation One. He and OKX will excite followers by means of a lot of actions, together with cooperation with designers from underrepresented communities and a worldwide marketing campaign to teach folks on cryptocurrency buying and selling.
The designers will create a limited-edition racing helmet to be worn throughout a race. The partnership may also permit Ricciardo’s followers to make the most of new and thrilling alternatives, offering them with deep perception into his crypto buying and selling expertise and the possibility to satisfy and get to know him away from F1.
20m customers in 180 markets
OKX is represented on greater than 180 international markets and has 20 million customers, of whom Ricciardo is one. Not too long ago, the main change grew to become the McLaren F1 group’s Official Main Associate.
The primary race, through which the outstanding driver will participate, would be the 2022 Monaco Grand Prix this Sunday, on Could 29. His racing cap will function OKX branding.
Daniel Ricciardo commented the partnership:
It’s an thrilling time on the planet of crypto, the chances are infinite. I’m honoured to companion with OKX, who’re one the leaders on this area. They really worth their clients, and schooling, transparency and safety is paramount to them. The fan expertise goes to be on the centre of every thing we do collectively, so count on massive issues from us this yr. Recreation on!
OKX CMO Haider Rafique added:
After spending time with Daniel speaking about his ardour for crypto buying and selling however extra importantly his want to study, it was apparent he’s a seamless match for OKX. The loveable F1 favorite shall be integral in serving to us broaden the attain of OKX, supercharge the fan expertise and educate new audiences on the advantages of buying and selling responsibly with crypto. We’re thrilled to have the ability to announce our long-term partnership forward of the long-lasting Monaco Grand Prix, a race that’s so particular to Daniel.